"The Heart Wreath" initiative emerged from the collaboration between two organizations, aiming to address societal issues by presenting a new approach to utilizing wreaths not only for commemorating the departed but also for transmitting values to the society and communities. Apart from serving as a communication channel for organ donation campaigns to reach a wider audience, Carenation allocates 25% of the wreath's revenue for donations according to the buyers' preferences, providing receipts for tax deductions. The production process of the Heart Wreath underscores Carenation’s commitment to environmental sustainability by utilizing materials sourced from FSC-certified sources. Carenation not only aims to address pressing environmental concerns but also offers job opportunities to individuals from low-income backgrounds, serving as a catalyst for economic empowerment within the community.

 

Mr. Methin Paspanthong said "I express my heartfelt gratitude to Adapter Digital for recognizing the importance of social impact work and their significant involvement in the 'The Heart Wreath' campaign. Additionally, I extend my thanks to the Advertising Association of Thailand for acknowledging the dedication, determination, and impact of our campaign. 

 

These three awards reflect our unwavering dedication and commitment to providing ongoing and sustainable social support. Today, Carenation stands prepared to pioneer new avenues for individuals to effortlessly donate and easily engage in acts of kindness every day, regardless of the circumstances.”